Best influencer marketing platforms in 2024.
Overcome the paradox of choice and check out our top 10.
Using data from Influencer Marketing Hub, Shopify and elsewhere, we've put together our favourite influencer marketing platforms of the year so far.
1. Kolsquare
Medium and large brands
Based in France, Kolsquare has worked with broad array of household names from Decathlon to Sephora. It's fully-featured, including a CRM and Social Listening Engine, so well worth considering if you're based in Europe.
2. Post for Rent
Large brands
One of the more techy options, Post for Rent works with influencers via a mobile app, which is sure to reduce friction on the recruitment side of things. An impressive portfolio including Nike and HBO makes this platform a strong choice for big brands.
3. Grin
E-commerce brands of all sizes
Grin is rarely neglected in rankings of influencer marketing platforms, and as one of the premium options is likely to be pricey, but if your e-commerce business falls under travel, health & wellness, entertainment or food & beverage you can't go wrong with Grin.
4. #paid
DTC brands, agencies and B2C brands of all sizes
#paid are celebrated for the quality of their support, and offer a competitive rate for their basic membership option. They stand out for organizing in-person networking events for marketers and content creators in North America.
5. Influentially
Brands and agencies of all sizes
Okay, we're biased... but at $0/month with no strings attached, this challenger platform is not to be ignored. Leveraging automation and sticking to core features has allowed us to keep the service 100% free for brands and agencies, independent of their size.
6. Brandwatch Influencer Marketing Software
Large brands
If your brand is on the larger side and has a budget to match, you might make good use of Brandwatch's database of 30 million content creators. Brandwatch also separately offers a consumer intelligence tool, so you might get a good deal for both.
7. Julius
Large brands
With 50+ criteria to filter content creators, Julius is nothing if not specific. Unfortunately, they only offer annual billing, which might deter potential users unsure of taking the plunge. Perhaps with their help you too will be left saying "veni, vidi, vici"?
8. LTK
E-commerce brands of all sizes
Another competitively-priced option is LTK. Their USP is the exclusivity of influencer participation, being an invitation-only agency. This means all content creators are vetted, not trawled from the web as in the case of agencies offering millions of influencers.
9. Audiense
Large brands
Really more of an audience insights tool, Audiense offers deep analysis that can be applied to your influencer marketing strategy. Unfortunately, all their data is sourced from X, which limits the applicability of their insights somewhat.
10. Klear
Medium to large brands and agencies, e-commerce
Klear is a great end-to-end solution for running influencer marketing campaigns in the e-commerce space. It does, however, suffer an inability to reach YouTube-only creators, which may be critical to your social media strategy.
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