FAQs.

Influencer marketing is a valuable strategy due to its ability to reach niche audiences, build credibility through trustworthy influencers, and create authentic, relatable content. Collaborating with influencers enhances brand awareness, sparks engagement, and provides cost-effective marketing with measurable results. Influencer marketing also offers adaptability to current trends, access to high-quality content creation, and potential SEO benefits through increased online visibility.

An individual who has a relatively modest but dedicated and engaged following on social media platforms. Unlike macro influencers or celebrities with massive audiences, micro influencers typically have follower counts ranging from around 1,000 to 100,000. Their followers are often more niche-specific and closely aligned with the influencer's interests, content, and expertise.

They are known for their authenticity, deeper connections with their audience, and higher levels of engagement. Due to their smaller follower base, they can interact more personally with their followers, responding to comments, messages, and building a stronger sense of community. This level of engagement often translates to higher levels of trust and influence within their niche. Brands and marketers have increasingly recognised the value of micro influencers in their marketing strategy.

Considering the industry as a whole, rates vary hugely in proportion to the following sizes and engagement rates associated with different content creators. Industry research reveals micro influencers specifically to charge $250 per post, on average, although some such influencers partner with one or more brands via a contract, likely affecting the cost per post. On Influentially, we encourage our content creators to be up-front about their rates and exactly what they will deliver for them, taking the guesswork out of influencer marketing.

Influencer marketing is amenable to the same measurements as other varieties of digital marketing, and the same metrics (e.g clicks, conversions, ROAS) can be used to indicate performance. These metrics are determined through the use of unique links and discount codes shared by the influencer, allowing for attribution. Influencer marketing is in some ways similar to more traditional marketing channels, however, in that its benefits include upper-funnel effects like brand awareness that are notoriously difficult to pin down, but nonetheless essential to any business.

Unlike its competitors, Influentially requires no recurring or hidden fees - membership is 100% free!
We further differentiate ourselves by only featuring creators who are actively looking for work and have voluntarily joined the platform - no scraping of social media here. Since we haven't trawled the web for profiles, it's possible you won't find anyone in our portfolio who quite fits your requirements. For this reason, we offer free influencer outreach (email talent@influentially.co with your specifications). A real human-being will headhunt for you until we have onboarded the perfect match(es).
Think of us as a pay-as-you-go option - simply pick the content you want to buy from the creators you choose and we'll guarantee its timely delivery (or your money back). We charge brands a 5% transaction fee (one-third that of our cheapest competitor) and influencers a 10% transaction fee (one-third less than our cheapest competitor) which covers our costs as a secure payment escrow.