UGC platforms: tools & tech for managing user-generated content.

First and foremost, what is User-Generated Content? In essence, UGC refers to any form of content - text, reviews, pictures, videos, etc., that are created by users or customers about a brand or product. It is an unbiased, unpaid form of endorsement that is trusted highly by users, almost seven times more than traditional advertisements. No wonder, marketers are now integrating UGC strategies more actively in their marketing mix.

However, managing UGC can be quite a challenging task, given the astoundingly high volume of content generated online every minute. Here's where UGC platforms step in - assisting brands in curating, managing, and leveraging these contents ideally.

1. Content Moderation Tools

Possibly the first hurdle in making UGC a part of a brand's marketing strategy is moderating the content that represents the brand. Moderation tools help in filtering out inappropriate or irrelevant content. AI-powered systems like Bazaarvoice and Reevoo can auto-detect negative or harmful content.

2. Hashtag Tracking Tools

One common way users create content for a brand is by leveraging the power of hashtags. Tools like Hashtracking, Keyhole and Sprout Social help brands track these hashtags, contributing significantly to their social listening efforts.

3. AI-Driven UGC Platforms

Truly next-gen solutions like Stackla and TINT use AI and Machine Learning to analyze UGC, track trends, and assess essential metrics such as engagement and reach. They not only accelerate the process of content discovery and curation but also help measure the effectiveness of UGC campaigns.

4. Content Rights Management Tools

This category of tools is vital to obtain permission from the original creators before using their content. Stackla's Rights via Response and TINT's UGC Rights are prime examples of such tools. They automate the process of securing rights, ensuring that a brand remains ethical and respectful of users' creative ownership.

5. UGC Analytics Tools

The real power of any marketing approach lies in the tangible results it drives. Tools like Yotpo and Pixlee provide deep analytical insights into user behaviour, content performance, and conversion rates. They make it easier to quantify the value that UGC brings to a brand.

6. UGC Integration Tools

These Suite of tools such as Olapic and Curalate seamlessly integrate user-generated content into various platforms, from social media channels to eCommerce sites. They ensure that UGC is not only aggregated but is also published seamlessly, enhancing customer experiences.

In closing, the buzz around UGC and influencer marketing is well-deserved. UGC platforms, equipped with cutting-edge tools and technologies, are empowering brands to leverage this goldmine of user-generated content. The increased authenticity and relatability that UGC brings make it an 'Ace of Spades' in the hands of marketers. It's high time that every brand, big or small, embraces these advancements and harnesses the power of UGC to its fullest potential.

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