Why blockchain brands should leverage influencer marketing.

Blockchain technology, with its decentralized approach and unaltered record-keeping, has been touted as the next big disruptor across many industries, including finance, healthcare, and logistics, among others.

However, despite being around for more than a decade now, mainstream adoption of blockchain is still relatively minimal- often limited to cryptocurrency, the most recognized application of this technology. This can partly be attributed to the difficulties in understanding and communicating the complex workings of blockchain technology to the masses. Enter influencer marketing.

With a trusted voice that speaks directly to a large and engaged audience, influencers can potentially help these brands cross the chasm between early adopters and the mainstream audience.

Communicate with laypeople

For a start, influencers deconstruct complex ideas into understandable and consumable pieces of content, thereby demystifying Blockchain technology for the layperson. Often, the average consumer might not understand the difference between blockchain, Bitcoin, and other cryptocurrencies, or how smart contracts and decentralization can disrupt traditional financial systems. Influencers can break down these complex notions into simpler terms, using engaging content formats like videos, blogs, infographics, and webinars to get the message across.

Social proof

Next, blockchain brands can leverage the power of influencer testimonials. With vast followers trusting their views and opinions, influencers' endorsements can influence potential consumers' decisions. In fact, according to a survey from Collective Bias, approximately 30% of consumers are more likely to purchase a product endorsed by a non-celebrity blogger. This further underscores the pivotal role of influencers in enhancing blockchain brand credibility and driving actual product adoption.

Find your niche

Furthermore, influencers can help blockchain brands tap into relevant niche markets. Since many influencers cater to specific niches, they can help blockchain brands reach potential users with a pre-existing interest in finance, technology, or innovation. By doing so, these brands can ensure a more targeted marketing effort, thereby increasing their ROI.

SEO

In addition, influencers' content can significantly improve a blockchain brand's SEO ranking. Regular mentions of a brand on different digital platforms liberally shared by followers can help drive organic traffic and improve the visibility of the brand.

Community

Lastly, influencer marketing aids in community building. Blockchain, by its very nature, relies on a large network of users for validation and success. Influencers can assist blockchain brands to build and nurture an online community that not only understands the product but also actively uses and advocates for it.

In conclusion, while blockchain's complex nature and the audience's limited understanding present marketing challenges, they also highlight substantial opportunities. By leveraging influencer marketing, blockchain brands can simplify their communication, reach relevant audiences, increase their visibility, and pave the way for broader adoption of this revolutionary technology.

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